A Study on Visual Innovation of Macau Souvenirs Packaging in the Context of Multicultural Communication

This paper takes Macau souvenir packaging as the research object and explores visual innovation of its significance in cultural communication from perspective multicultural communication. The first introduces background Macau’s multiculturalism value packaging, followed by an analysis impact driving role on packaging. is analyzed aspects such patterns, colors, design elements, using AI algorithms for validation conducting provides valuable insights references development contributing to promotion tourism industry.